MARKETING EXECUTIVE (CRM) – ONLINE GAMING

Alison Penny

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Guru

At Guru we work on hundreds of exclusive hiring campaigns for businesses ranging from aspirational entrepreneurs to household named global world beaters. All our amazing clients share one common goal, to identify and attract the best talent to their vacancies, i.e. you.

£23 – 28K DOE + Benefits & Bonus – London, SE1

We are seeking a Marketing Exec and a Senior Marketing Executive to join one of the fastest growing gaming companies in the world. Working from their office in Waterloo, expect to support and fulfil the CRM strategy across multiple casino brands.

With offices in the US, Canada, Guernsey and London this innovative firm develops, publishes and licenses next-generation mobile gaming content for leading casino brands. Due to year-on-year growth they are now seeking both a Marketing Exec and a Senior Marketing Executive to join their talented team, headed up by industry veterans, that enjoys an enviable culture – loads of social activities, summer trips and even pilates classes in the office!

Joining as the Marketing Executive (no experience required) you will manage the content (Email, SMS, Inbox, On-site) for the CRM team’s promotions. On a day-to-day basis expect to support the Senior Marketing Exec with their promotional calendar, conduct competitor analysis, identify new player segments and anything else necessary to aid the fulfilment of their CRM strategy.

The Senior Marketing Executive (CRM) will be responsible for the planning, analysing and the constant improvement of the CRM marketing strategy. Whether you are creating a diverse promotional schedule; keeping the wider player-base engaged; targeting smaller player segments; analysing player behaviour and tailoring communication or directing the Marketing Executive, you will utilise your previous Marketing / CRM experience to ensure the success of promotions and increased player engagement.

To qualify… You should be a Marketing Executive / Senior Marketing Executive / CRM Executive / Senior CRM Executive / Graduate Marketing Exec / Marketing Data Executive / Marketing Graduate or similar with a CV that demonstrates:

  • You are educated to degree level or with relevant marketing based qualifications;
  • You have creative tendencies as well as an aptitude for analysis;
  • Excellent attention to detail with proven organisational skills;
  • You are comfortable handling large data sets in Excel;
  • The ability to multitask – you are able to run several concurrent projects without sacrificing quality;
  • Effective communication skills.
In addition the Senior Marketing Executive will demonstrate:

  • Prior experience in CRM or other relevant marketing field;
  • Proven leadership skills.
HTML knowledge and Dreamweaver experience is advantageous as is any knowledge of SQL code and Tableau software.

This is a fantastic opportunity for a Marketing Exec and Senior Marketing Executive (CRM) who are looking to develop skills within a globally recognised organisation. Expect an environment that is based on merit and inclusiveness, where all employees can develop their full potential, with benefits that include 30 days holiday, 5% pension and a discretionary bonus! Get in touch…