As part of their online activity to promote a new line of wild scents, Old Spice have teamed up with Minivegas to create the ultimate interview training tool, an interactive interview where Mr Wolfdog aims to teach the importance of eye contact when interviewing for a job. Check out the video.
“The base of the website is a one-take shoot that we conducted with an actor and some carefully choreographed distractions” reveals Dominic Bernacchi, executive producer at Mini Vegas. “After we had the video content, we built a website around the actions. Shortly after launching this website, Mr Wolfdog called out to his fans for a real interview conducted via Google Hangouts the same day”
The technology behind this website uses a web camera to follow the user’s eye and head motions, trying to determine any movements, so Flash was used because of its support for web cameras and cross-browser compatibility.
Old Spice – http://www.teachmetojob.com/